Technology and Data is Shaping the Next Generation of Sports Management

The importance of analytics and evaluative technology is increasing throughout sports-related career organizations. As a result, professionals who possess skills in emerging technologies and analytics are finding a growing number of opportunities in an array of sports industry segments.


The online Master of Science in Sports Analytics and Management program delivers the skills employers look for when hiring. To ensure students have that knowledge and understanding, we have built a four-phase curriculum model or framework called the Professional Studies Experience (PSE).

This model has been applied to the sports analytics and management master's degree, featuring courses with professionally aligned classwork, as well as required courses that foster a broader skillset that employers have identified as relevant and valuable.


Students receive advanced training focusing on building workplace skills in communication, teamwork, ethical decision-making, innovation, and emerging technologies. Students gain cross-cultural competencies and collaborative skills essential for success in the 21st-century global knowledge economy.

We offer a high-caliber education in sports analytics and management that is relevant and immediately applicable to the workplace. Our curriculum goes beyond the reach of a typical master's degree.

Today, a successful sports manager needs the skills to analyze and measure the impact that emerging technologies are having on their organization. American University's online Master of Science in Sports Analytics and Management builds not only a broad range of professional knowledge and skills relevant to sports management but unique qualifications for the new and emerging areas that are transforming sports. This sports management and analytics master's degree will prepare you for the next generation of opportunities in areas such as social media, interactive spectatorship, mobile technology, fantasy sports, e-sports gaming, performance data analytics, virtual reality, and more.

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#7 Best Online Master’s in Sports Management Program (2020)

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According to Forbes, students looking for careers in sports management should take courses, develop business plans, and network within the industry if they want to maximize their job potential.*

The sports world is a $500 billion industry — and one poised for ongoing growth.* As analytics, innovative technologies, and social media reshape the marketing and management of sports organizations, new skills are essential. Take advantage of this massive shift and differentiate your capabilities in the sports industry with an online MS in Sports Analytics and Management from American University.

In less than two years, you can be prepared to stand out in this competitive industry. In this 20-month, 30-credit program, you will gain the skills to:

  • Examine the impact of social networking and messaging on the sports industry
  • Assess emerging trends in sports and the effects of ever-changing technologies on sports and society
  • Make strategic and ethical decisions that improve relationships with sports agencies, clients, and the community
  • Build leadership and communication skills that can be used to establish intercultural and agency/client/stakeholder relationships
  • Examine and demonstrate the appropriate use of data evaluation and analysis tools
  • Comprehend and create strategies for improving the outreach of sports organizations
  • Develop needs assessments and business plans that engage target audiences and increase brand awareness


This project-oriented master’s in sports management was designed to serve as a bridge across different sectors and industries and to provide numerous experiential learning options. Created by industry professionals, it was also developed in consultation with a council of sports management leaders to ensure that its curriculum is relevant and applicable to today's workplace. In fact, the curriculum was carefully constructed to provide the field-specific knowledge and skillsets that graduates of current sports management programs are lacking. Consultants come from organizations such as the National Basketball Association, ESPN, U.S. Soccer Foundation, National Football League Players Association (NFLPA), Nike, Facebook, Under Armour Inc., and the Sports and Entertainment Marketing Group at JP Morgan Chase & Co.


Expand your skillset quickly with an online Graduate Certificate in Sports Analytics and Management. In 12 to 15 months, gain critical knowledge through four courses focused on the strategic management of sports organizations, sports analytics and evaluation, and digital technology influencing the sports industry.

Define Your Future in Sports Analytics and Management

To learn more about American University’s online MS in Sports Analytics and Management, request more information or contact an admissions adviser at 855-725-7614.

1 Plunkett Research Limited (2014, November 11). Industry Statistics: Sports & Recreation Business Statistics Analysis. Retrieved from
2 Forbes (2017, July 17). Robert Kraft Investment in eSports Telling About Millennial Disaffection with Traditional Sports. Retrieved from