Online Graduate Certificate in Sports Analytics and Management

Just 6-8 Months to Lead in a $500 Billion Industry.

Examples of technology and analytics in sports management are everywhere. Virtual reality. Interactive spectatorship. Mobile technology. Fantasy sports. E-sports gaming. Social media. Performance data analytics. To succeed, you need to drive these initiatives to maximize profits.

The online Graduate Certificate in Sports Analytics & Management positions you to claim your place in a $500 billion sports landscape.1 It quickly builds your strengths in emergent technologies and data analysis skills — the ones you need right now to take charge of this fast-paced industry.

Course Descriptions

Take four courses in this 12-credit program to gain expert-level knowledge in emergent technology as it relates to sports analytics, social engagement, evaluation sciences and strategic management.

Start with these three courses:

SAM 600: Strategic Management of Sports Organizations
Prepare to direct an organization’s growth with the theories, techniques and tools needed for this niche market. You’ll gain an insiders’ view of sports organizations like the NBA and ESPN — mastering the marketplace and absorbing top-level leadership skills from professional faculty. By the end of the course you’ll command day-to-day operations with fiscal and budgetary control and executive management skills.

SAM 610: Sports Analytics & Social Engagement
Learn to control messaging and social engagement to improve brand awareness and profits by examining analytics. You’ll explore the issues of social responsibility and globalization in modern sports across all of its levels — amateur, collegiate, professional — and the role of sports in American society.

SPEX 660: Evaluation Sciences
Standout as a capable leader across the organization with your ability to analyze and communicate the results of big and small data. You’ll learn the quantitative and qualitative tools and methods necessary to evaluate and present data sets — driving efficiency across the organization.

Choose one of the courses below for the fourth course in the program.

SAM 620: Digital Enterprises in Sports
Gain profits and create brand awareness with the new media enterprises used by sports’ organizations. You’ll gain hand’s-on experience with current digital technologies and learn various channels of distribution to get new content to consumers quickly.

SAM 630: Sports Technology & Innovation 
Think and act like an entrepreneur with an understanding of these four key pillars: technology development, global sustainability and social impact, promotional strategies, and risk and product innovation. Learn the various career pathways in the sports industry for entrepreneurs, investors and employees.

The Advisory Council

These graduate certificate courses were developed under the careful scrutiny of an expert advisory council comprised of leading professionals from top organizations such as:

  • The NBA
  • ESPN
  • Nike
  • Under Armour
  • The National Football League Players Association (NFLPA)

Their direction was instrumental in developing coursework that could quickly close the skills’ gap between current trends and the workforce to provide graduates an immediate competitive edge in the sports management industry.

Certificate Completion

Coursework can be fulfilled in just six to eight months, so you can apply skills immediately and advance your career. This 12-credit certificate program is offered entirely online — complete it when and where it’s most convenient for you. If you decide to pursue the online MS in Sports Analytics and Management at a later date, you’ll use these 12 credits towards the full degree.



To learn more about American University’s online Graduate Certificate in Sports Analytics and Management program, call 855.725.7614 to speak with an admissions representative or request more information.