Join the Next Generation of Sports Management

American University’s MS in Sports Analytics and Management from the School of Professional and Extended Studies (SPExS) prepares graduates for management roles across the sports industry, which is expected to grow 5.9% by 2022.1 In the U.S., the sports industry is a $500 billion enterprise with steady growth.2 Your degree will prepare you for sports employment opportunities with entities such as:

  • Sports leagues and teams
  • Athletes and athlete representation
  • Sports governance agencies
  • Non-governmental sports organizations
  • Private agencies and firms that are key stakeholders in the sports market
  • Sporting goods companies

The ability to understand, execute, and evaluate complex projects will set graduates of this program apart from individuals with a background in traditional sports management. You will be equipped with a broad range of professional knowledge and skills, as well as industry expertise that will allow you to pursue professional opportunities in emerging areas such as:

  • Social media
  • Interactive spectatorship
  • Mobile technology
  • Fantasy sports
  • eSports gaming
  • Performance data analytics
  • Virtual reality

Job titles include:

  • Director of operations
  • Sports information manager
  • Business development manager
  • Advertising sales representative
  • Sponsorship sales representative
  • eSports manager
  • Athletic director


Find out why AU is the smart choice for your future.



JEFFREY RUTENBECK: AU undoubtedly is a place to help people get to their next level. It's kind of a combination of inspiring and scary, how intense some people can be about where they want to go. And they've shopped around and looked at dozens of programs. And they've found, this is the one that's going to get them where they want to go. And when that match is made, it's a beautiful thing.

JUSTIN SMITH: One of the nice things about the program is that it allowed me to apply directly, the lessons I was learning to the work that I was doing at the time. So that's kind of the advantage of going to school at the same time as working in the same profession that you want to continue in. Is that I was able to immediately apply the lessons and I was learning from the University into my work.

VICKY WILKINS: I think we also do pay attention to what the skills are the students need, and what employers are telling us is critical in the labor market to make sure we do shape an experience that prepares students to go out and work.

JEFFREY RUTENBECK: And this is one of the important things I tell people about going to graduate school, go to a graduate school where you are surrounded by people who have the same level of intensity and interest and passion as you do, because that will be one of the most important networks you will have going forward in your life.

KATIE KRESPAN: I think that I make a difference on an everyday level, but some days I wonder if I could be doing more. So coming back to American really gave me the opportunity, I think, to obtain the skills and the knowledge that I need to make a bigger difference.



All students will have access to the SPExS Adult Career Coaching Center (ACCC). The ACCC provides support specifically targeted at an adult learner audience. Available services include:

  • Career guidance and academic advising
  • Resume review
  • Job search, application, and interview techniques
  • Official Myers-Briggs Type Indicator (MBTI) tool assessment and interpretation
  • Professional workshops and networking events

To learn more about American University’s online MS in Sports Analytics and Management program, call 855-725-7614 to speak with an admissions representative or request more information.

2 Plunkett Research, Ltd. (2014, November 11). Industry Statistics: Sports & Recreation Business Statistics Analysis. Retrieved from