Join the Next Generation of Sports Management

American University’s MS in Sports Analytics and Management from the Office of Graduate & Professional Studies prepares graduates for management roles across the sports industry, which is expected to grow 5.9% by 2022.1 In the U.S., the sports industry is a $500 billion enterprise with steady growth.2 Your degree will prepare you for sports employment opportunities with entities such as:

  • Sports leagues and teams
  • Athletes and athlete representation
  • Sports governance agencies
  • Non-governmental sports organizations
  • Private agencies and firms that are key stakeholders in the sports market
  • Sporting goods companies

The ability to understand, execute, and evaluate complex projects will set graduates of this program apart from individuals with a background in traditional sports management. You will be equipped with a broad range of professional knowledge and skills, as well as industry expertise that will allow you to pursue professional opportunities in emerging areas such as:

  • Social media
  • Interactive spectatorship
  • Mobile technology
  • Fantasy sports
  • eSports gaming
  • Performance data analytics
  • Virtual reality

Job titles include:

  • Director of operations
  • Sports information manager
  • Business development manager
  • Advertising sales representative
  • Sponsorship sales representative
  • eSports manager
  • Athletic director


Find out why AU is the smart choice for your future.

Matt Winkler: Today, a successful sports manager needs the skills to analyze and also interpret a lot of data in a fast-paced environment. The sports industry is often an applied management science. And I think that's where the advantages of our faculty is, not only that they have the professional experience and the academic and degree experience, but as consultants, they're currently working on these things and can make real world cutting-edge recommendations and advice to the students that they're teaching. One thing that's neat about our assignments is they are student-driven. They're picking the areas they're interested in, and those areas are often the areas of the industry that needs young professionals working in it. And the ultimate value proposition is always, I can do this for you.

Our advisory council has 15 executives from all the top industries in America and beyond. Things like the US Olympic Committee, the NCAA, the NBA, the NFL Players Association, Nike, the US Soccer Foundation, and many more. Having an advisory council who are very engaged with our students is a huge competitive advantage for our students. We have a lot of great networking opportunities for our students. One is our DCX Immersion event. Our students can come on campus and network with our advisory council and go and visit organizations that are in DC and also major sports executives. We host CB Conference here in DC, a huge national sports career conference where people from all over the country come to attend it. But we're really proud when we see our own alumni giving keynote speeches at the conferences and events. To see them on panels, to see them running breakouts as the professionals and the next generation of professionals listening to them and the next generation of AU students listening to them is about as powerful as you can get.


American University’s Career Center offers the same services online and over the phone that it does on campus. Students and alumni have access to resources for their job search, career advising, internships and scholarships.

Students and graduates can also network, look for jobs, and apply for positions by making an account at AU Career Web, our online career search tool.

The Office of Professional Studies offers career development workshops, continuing education through industry specific webinars with practitioners who discuss emerging trends in their fields, and our academic practitioner Program Directors act as mentors to current students and alumni alike.

To learn more about American University’s online MS in Sports Analytics and Management program, call 855-725-7614 to speak with an admissions representative or request more information.

2 Plunkett Research, Ltd. (2014, November 11). Industry Statistics: Sports & Recreation Business Statistics Analysis. Retrieved from