A One-of-a-Kind Focus on Next-Generation Sports Management Skills

American University’s MS in Sports Analytics and Management program consists of 10 fully online courses (30 credits), each eight weeks long. A council of leading professionals from top organizations including the National Basketball Association, ESPN, the National Football League Players Association, Nike, and Under Armour was consulted when developing the curriculum to ensure that it is relevant and applicable to the workplace. They identified field-specific knowledge and skill sets that graduates of current sports management programs are lacking, enabling American University to create this unique program that leverages technology and data to provide graduates with next-generation sports management skills.

With a degree from American University in Sports Analytics and Management, you will be equipped to pursue professional opportunities in new and emerging areas that are experiencing rapid growth such as social media, interactive spectatorship, mobile technology, fantasy sports, e-sports gaming, performance data analytics, and virtual reality. Typical employers may include sports leagues and teams, governance agencies, sports agencies and firms, athlete representation, non-governmental sports organizations, sporting goods companies, and other similar organizations.

Employer Driven, Expert Developed

Success in the workplace requires more than possessing relevant knowledge. You must also know how to communicate your ideas, work with teams, make ethical decisions, think critically, and demonstrate cross-cultural competence.

To ensure our graduates learn these skills—and more—our online MS in Sports Analytics and Management program was designed using a unique curriculum structure called the Professional Studies Experience (PSE).

The four-phase curriculum model, blends professionally aligned advanced training and workplace skill-building with the standard coursework required of your Sports Analytics and Management degree. When you complete the professional skills courses, you'll be able to:

  • Examine and demonstrate the use of analytic tools, both quantitative and qualitative, to provide descriptive, predictive and prescriptive project data
  • Assess emerging trends in the global workplace and the impacts of ever-changing technologies
  • Value the importance of ethical, intercultural, and agency/client/stakeholder relationships
  • Establish professional relationships with all stakeholders by demonstrating leadership skills and using appropriate correspondence channels

With the knowledge and skills gained in this holistic curriculum, you stand out  as a professional with the complete skill set employers look for.


Since 2018, American University's Office of Graduate & Professional Studies' professionally aligned online master's offered a new tuition rate. This provides more educational value and flexibility as you experience a specialized curriculum preparing you for career success.

Learn more about tuition and fees for this program.


Field/Professional Courses in Sports Analytics & Management  (12 credits)

Core Courses (9 credits)

Required Courses (6 credits)

Elective Courses (3 credits)

Choose 1 of the following courses:

To learn more about American University’s online MS in Sports Analytics and Management program, call 855.725.7614 to speak with an admissions representative or request more information.