Technology and Data is Shaping the Next Generation of Sports Management
The importance of analytics and evaluative technologies is increasing throughout sports-related career organizations. As a result, professionals who possess skills in both emerging technologies and analytics are finding a growing number of opportunities in an array of sports industry segments.
BECOME WORKFORCE-READY WITH THE PROFESSIONAL STUDIES EXPERIENCE
The online Master of Science in Sports Analytics and Management program delivers the skills employers look for when hiring. To ensure students have that knowledge and understanding, we have built a four-phase curriculum model or framework called the Professional Studies Experience (PSE).
This model has been applied to the Sports Analytics and Management master's degree, featuring courses with professionally aligned class work, as well as required courses that foster a broader skill set that employers have identified as relevant and valuable.
COURSES ALIGNED WITH YOUR FUTURE PROFESSION
Students receive advanced training focusing on building workplace skills in communication, teamwork, ethical decision-making, innovation, and emerging technologies. Students gain cross-cultural competencies and collaborative skills essential for success in the 21st-century global knowledge economy.
We offer a high-caliber education in Sports Analytics and Management that is relevant and immediately applicable to the workplace. Our curriculum goes beyond the reach of a standard master's degree.
Today, a successful sports manager needs the skills to analyze and measure the impact that emerging technologies are having on their organization. American University’s online Master of Science (MS) in Sports Analytics and Management builds not only a broad range of professional knowledge and skills relevant to sports management, but unique skills for the new and emerging areas that are transforming sports. This sports management and analytics master’s degree will prepare you for the next generation of opportunities in areas such as social media, interactive spectatorship, mobile technology, fantasy sports, e-sports gaming, performance data analytics, virtual reality, and more.
When you study at American University, you benefit from superior educational rigor and networking opportunities. In fact, 92.5 percent of graduate degree holders find jobs or go on to further studies. Recent rankings for American University include:
U.S. News and World Report (2018)
- No. 69, Best National University
- No. 35, Best Colleges for Veterans
- No. 61, Best Value Schools
Princeton Review Best Colleges (2018)
- No. 3, College Gets High Marks
- A Best Northeastern College
- No. 18, Top 50 Green Colleges
- Among the 382 Best Colleges
Rankings & Accreditation
TRANSFORM YOUR PASSION FOR SPORTS INTO A FUTURE IN MANAGEMENT
According to Forbes, students looking for careers in sports management should take courses, develop business plans, and network within the industry if they want to maximize their job potential.*
The sports world is a $500 billion industry — and one poised for ongoing growth.* As analytics, new technologies and social media reshape the marketing and management of sports organizations, a new skill set is becoming essential. Take advantage of this massive shift and differentiate your capabilities in the sports industry with an online MS in Sports Analytics and Management from American University.
In this 20-month, 30-credit program, you will gain the skills to:
- examine the impact of social networking and messaging on the sports industry.
- assess emerging trends in sports and the impacts of ever-changing technologies on sports and society.
- make strategic and ethical decisions that improve relationships with sports agencies, clients, and the community.
- build leadership and communication skills that can be used to establish intercultural and agency/client/stakeholder relationships.
- examine and demonstrate the appropriate use of data evaluation and analysis tools.
- comprehend and create strategies for improving the outreach of sports organizations.
- develop needs assessments and business plans that engage target audiences and increase brand awareness.
DEVELOPED BY EXPERTS AT THE TOP OF THEIR INDUSTRIES
This project-oriented master’s in sports management was designed to serve as a bridge across different sectors and industries and to provide numerous experiential learning options. Created by industry professionals, it was also developed in consultation with a council of sports management leaders to ensure that its curriculum is relevant and applicable to today’s workplace. In fact, the curriculum was carefully constructed to provide the field-specific knowledge and skill sets that graduates of current sports management programs are lacking. Consultants come from organizations such as the National Basketball Association, ESPN, U.S. Soccer Foundation, National Football League Players Association (NFLPA), Nike, Facebook, Under Armour, and the Sports and Entertainment Marketing Group at JP Morgan Chase & Co.
ONLINE GRADUATE CERTIFICATE AVAILABLEExpand your skill set quickly with an online Graduate Certificate in Sports Analytics and Management. In 9-15 months, gain critical knowledge through four courses focused on the strategic management of sports organizations, sports analytics and evaluation, and digital technology influencing the sports industry.
1 Plunkett Research Limited (2014, November 11). Industry Statistics: Sports & Recreation Business Statistics Analysis. Retrieved from plunkettresearch.com/statistics/sports-industry.
2 Forbes (2017, July 17). Robert Kraft Investment in Epsports Telling About Millennial Disaffection With Traditional Sports. Retrieved from https://www.forbes.com/sites/rogergroves/2017/07/17/robert-kraft-investment-in-esports-telling-about-millennial-disaffection-with-traditional-sports/#3439d53e347f
Define Your Future in Sports Analytics and Management
To learn more about American University’s online MS in Sports Analytics and Management, request more information or contact an admissions advisor at 855-725-7614.