Technology and Data is Shaping the Next Generation of Sports Management

The importance of analytics and evaluative technologies is increasing throughout sports-related career organizations. As a result, professionals who possess skills in both emerging technologies and analytics are finding a growing number of opportunities in an array of sports industry segments.

BECOME WORKFORCE-READY WITH THE PROFESSIONAL STUDIES EXPERIENCE

The online Master of Science in Sports Analytics and Management program delivers the skills employers look for when hiring. To ensure students have that knowledge and understanding, we have built a four-phase curriculum model or framework called the Professional Studies Experience (PSE).

This model has been applied to the Sports Analytics and Management master's degree, featuring courses with professionally aligned class work, as well as required courses that foster a broader skill set that employers have identified as relevant and valuable.

COURSES ALIGNED WITH YOUR FUTURE PROFESSION

Students receive advanced training focusing on building workplace skills in communication, teamwork, ethical decision-making, innovation, and emerging technologies. Students gain cross-cultural competencies and collaborative skills essential for success in the 21st-century global knowledge economy.

We offer a high-caliber education in Sports Analytics and Management that is relevant and immediately applicable to the workplace. Our curriculum goes beyond the reach of a standard master's degree.

Today, a successful sports manager needs the skills to analyze and measure the impact that emerging technologies are having on their organization. American University’s online Master of Science (MS) in Sports Analytics and Management builds not only a broad range of professional knowledge and skills relevant to sports management, but unique skills for the new and emerging areas that are transforming sports. This sports management and analytics master’s degree will prepare you for the next generation of opportunities in areas such as social media, interactive spectatorship, mobile technology, fantasy sports, e-sports gaming, performance data analytics, virtual reality, and more.

In this 20-month, 30-credit program, you will gain the skills to:

  • examine the impact of social networking and messaging on the sports industry.
  • assess emerging trends in sports and the impacts of ever-changing technologies on sports and society.
  • make strategic and ethical decisions that improve relationships with sports agencies, clients, and the community.
  • build leadership and communication skills that can be used to establish intercultural and agency/client/stakeholder relationships.
  • examine and demonstrate the appropriate use of data evaluation and analysis tools.
  • comprehend and create strategies for improving the outreach of sports organizations.
  • develop needs assessments and business plans that engage target audiences and increase brand awareness.

A One-of-a-Kind Focus on Next-generation Sports Management Skills

American University’s MS in Sports Analytics and Management program consists of 10 fully online courses (30 credits), each eight weeks long. A council of leading professionals from top organizations such as the National Basketball Association, ESPN, the National Football League Players Association, Nike and Under Armour was consulted when developing the curriculum to ensure that it is relevant and applicable to the workplace. They identified field-specific knowledge and skill sets that graduates of current sports management programs are lacking to help American University create this unique program that leverages technology and data to provide graduates with next-generation sports management skills.

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Just 9-15 Months to Lead in a $500 Billion Industry

Examples of technology and analytics in sports management are everywhere. Virtual reality. Interactive spectatorship. Mobile technology. Fantasy sports. E-sports gaming. Social media. Performance data analytics. To succeed, you need to drive these initiatives to maximize profits.

The online Graduate Certificate in Sports Analytics & Management positions you to claim your place in a $500 billion sports landscape.1 It quickly builds your strengths in emergent technologies and data analysis skills — the ones you need right now to take charge of this fast-paced industry.

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Join the Next Generation of Sports Management

American University’s MS in Sports Analytics and Management from the School of Professional and Extended Studies (SPExS) prepares graduates for management roles across the sports industry, which grew a rapid 12.6 percent from 2010 to 2014, more than double the growth rate of other industries overall.1 In the U.S., the sports industry is a $500 billion enterprise that continues to experience steady growth.2 Your degree will prepare you for sports employment opportunities with entities such as:

  • Sports leagues and teams
  • Athletes and athlete representation
  • Sports governance agencies
  • Non-governmental sports organizations
  • Private agencies and firms that are key stakeholders in the sports market
  • Sporting goods companies

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A Faculty of Active Professionals

American University's MS in Sports Analytics and Management is taught by sports management professionals that are active in the field. Students benefit from their industry insights and connections, providing them with relevant skills that employers are seeking and potential employment opportunities.

Meet Our Faculty

Faqs

Rankings & Accreditation

#3 College Gets High Marks

Princeton Review
Best Colleges (2018)

#35 Best Colleges for Veterans

U.S. News & World Report
America's Best Colleges (2018)

TOP 10 BEST ONLINE MASTERS IN SPORTS MANAGEMENT

BestColleges.com, 2018

AU is the 1st carbon neutral university in the US.

Accredited by the Middle States Association of Colleges and Secondary Schools.

TRANSFORM YOUR PASSION FOR SPORTS INTO A FUTURE IN MANAGEMENT

According to Forbes, students looking for careers in sports management should take courses, develop business plans, and network within the industry if they want to maximize their job potential.*
 

The sports world is a $500 billion industry — and one poised for ongoing growth.* As analytics, new technologies and social media reshape the marketing and management of sports organizations, a new skill set is becoming essential. Take advantage of this massive shift and differentiate your capabilities in the sports industry with an online MS in Sports Analytics and Management from American University.

In this 20-month, 30-credit program, you will gain the skills to:

  • examine the impact of social networking and messaging on the sports industry.
  • assess emerging trends in sports and the impacts of ever-changing technologies on sports and society.
  • make strategic and ethical decisions that improve relationships with sports agencies, clients, and the community.
  • build leadership and communication skills that can be used to establish intercultural and agency/client/stakeholder relationships.
  • examine and demonstrate the appropriate use of data evaluation and analysis tools.
  • comprehend and create strategies for improving the outreach of sports organizations.
  • develop needs assessments and business plans that engage target audiences and increase brand awareness.

DEVELOPED BY EXPERTS AT THE TOP OF THEIR INDUSTRIES

This project-oriented master’s in sports management was designed to serve as a bridge across different sectors and industries and to provide numerous experiential learning options. Created by industry professionals, it was also developed in consultation with a council of sports management leaders to ensure that its curriculum is relevant and applicable to today’s workplace. In fact, the curriculum was carefully constructed to provide the field-specific knowledge and skill sets that graduates of current sports management programs are lacking. Consultants come from organizations such as the National Basketball Association, ESPN, U.S. Soccer Foundation, National Football League Players Association (NFLPA), Nike, Facebook, Under Armour, and the Sports and Entertainment Marketing Group at JP Morgan Chase & Co.

ONLINE GRADUATE CERTIFICATE AVAILABLE

Expand your skill set quickly with an online Graduate Certificate in Sports Analytics and Management.  In 9-15 months, gain critical knowledge through four courses focused on the strategic management of sports organizations, sports analytics and evaluation, and digital technology influencing the sports industry.

SOURCES

1 Plunkett Research Limited (2014, November 11). Industry Statistics: Sports & Recreation Business Statistics Analysis. Retrieved from plunkettresearch.com/statistics/sports-industry.
2 Forbes (2017, July 17). Robert Kraft Investment in Epsports Telling About Millennial Disaffection With Traditional Sports. Retrieved from https://www.forbes.com/sites/rogergroves/2017/07/17/robert-kraft-investment-in-esports-telling-about-millennial-disaffection-with-traditional-sports/#3439d53e347f

Define Your Future in Sports Analytics and Management

To learn more about American University’s online MS in Sports Analytics and Management, request more information or contact an admissions advisor at 855-725-7614.