Enhance Organizations Through Data-Driven Instructional Design

Today’s organizations are investing in learning, instructional design, and talent development projects to enhance their effectiveness and fulfill compliance requirements. American University’s online MS in Instructional Design and Learning Analytics equips students with the skills to manage these programs by applying and adapting proven analytic methodologies to improve learning. You will graduate ready to improve training methods and talent evaluation in organizations of all kinds to meet the changing talent development needs in sectors that include:

  • Corporate
  • Non-profit
  • Government
  • Military
  • Higher Education


The online master's in Instructional Design and Learning Analytics program delivers the skills employers look for when hiring. To ensure students have that knowledge and understanding, we have built a four-phase curriculum model or framework called the Professional Studies Experience (PSE).

This model has been applied to the Instructional Design and Learning Analytics master's degree, featuring courses with professionally aligned class work, as well as required courses that foster a broader skill set that employers have identified as relevant and valuable.


Students receive advanced training focusing on building workplace skills in communication, teamwork, ethical decision-making, innovation, and emerging technologies. Students gain cross-cultural competencies and collaborative skills essential for success in the 21st-century global knowledge economy.

We offer a high-caliber education in Instructional Design and Learning Analytics that is relevant and immediately applicable to the workplace. Our curriculum goes beyond the reach of a standard master’s degree.


This flexible, fully online program was developed in consultation with an advisory council of current instructional design and talent development professionals to ensure that it reflects the most current thinking and research in instructional design.

In this 20-month, 30-credit program, you will:

  • Identify and apply best practices in instructional design.
  • Evaluate a variety of adult learning theories and compare their strengths and weaknesses.
  • Identify appropriate descriptive, prescriptive and evaluative analytic approaches for learning.
  • Evaluate and assess learning initiatives for effectiveness and ROI.
  • Create strategies for improving the planning, implementation and management of strategic learning initiatives based on analytics.
  • Examine technological alternatives and trends to measuring and evaluating learning.
  • Assess the importance of integrity, accountability, and diversity in effecting virtual teams and projects.
  • Develop strategic problem-solving proficiencies for complex and sensitive learning and development issues impacting an organization, industry or business unit.

92% of American University’s master's graduates are working in the field, in graduate school or both within six months.


According to the US Department of Labor’s Bureau of Labor Statistics, occupations related to a master’s degree in instructional design and learning analytics will have 280,400 estimated job openings due to replacement from 2014-2024 and an additional 170,000 new jobs that will be created by 2024. This amounts to 450,400 total job openings through 2024.1

Nearly all occupations related to learning analytics and instructional design management are expected to grow at above the national average projected growth, making the field a promising one for ongoing career satisfaction and advancement.

Job TitleMedian Salary2
Chief Learning Officer$132,286
Chief Compliance Officer$112,964
Organizational Development Manager$86,226
Training Director$83,423
Learning Management Systems Analyst$63,856
Instructional Designer$60,864

Rankings & Accreditation

#3 College Gets High Marks

Princeton Review
Best Colleges (2018)

#35 Best Colleges for Veterans

U.S. News & World Report (2018)

#61 Best Value Schools

U.S. News & World Report (2018)

AU is the 1st carbon neutral university in the US

Accredited by the Middle States Association of Colleges and Secondary Schools.


U.S. News & World Report (2018)

  • No. 69 National University
  • No. 35 Best Colleges for Veterans
  • No. 61 Best Value Schools

Princeton Review Best Colleges 2018

  • A Best Northeastern College
  • No. 18 Green College
  • Among the 382 Best Overall Colleges

American University is accredited by the Middle States Association of Colleges and Secondary Schools and recognized by the University Senate of the United Methodist Church.


American University also offers a 12-credit online Graduate Certificate in Instructional Design and Learning Analytics. The program consists of four of the core courses from the Master’s in Instructional Design and Learning Analytics. Should you opt for this program of study, you can later apply the credits from your certificate toward completion of the Master’s program.


1 Information accessed at www.bls.gov
2 Information accessed by job title on 5/4/17 at www.payscale.com.

Expand Your Future in Instructional Design

To learn more about American University’s online Master’s in Instructional Design and Learning Analytics, call 855.725.7614 to speak with an admissions adviser or request more information.