Technology and Data Is Shaping the Next Generation of Sports Management
The importance of analytics and evaluative technologies is increasing throughout sports-related career organizations. As a result, professionals who possess skills in both emerging technologies and analytics are finding a growing number of opportunities in an array of sports industry segments.
Today, a successful sports manager needs the skills to analyze and measure the impact that emerging technologies are having on their organization. American University’s online Master of Science (MS) in Sports Analytics and Management builds not only a broad range of professional knowledge and skills relevant to sports management, but unique skills for the new and emerging areas that are transforming sports. This sports management and analytics master’s degree will prepare you for the next generation of opportunities in areas such as social media, interactive spectatorship, mobile technology, fantasy sports, e-sports gaming, performance data analytics, virtual reality, and more.
When you study at American University, you benefit from superior educational rigor and networking opportunities. In fact, 92.5 percent of graduate degree holders find jobs or go on to further studies. Recent rankings for American University include:
U.S. News and World Report (2016)
- No. 72 National University
- No. 60 Best Colleges for Veterans
Princeton Review Best Colleges 2016
- A Best Northeastern College
- No. 7 Green College
- Among the 380 Best Overall Colleges
Transform Your Passion for Sports Into a Future in Management
According to Forbes, students looking for careers in sports management should take courses, develop business plans, and network within the industry if they want to maximize their job potential.*
The sports world is a $500 billion industry — and one poised for ongoing growth.* As analytics, new technologies and social media reshape the marketing and management of sports organizations, a new skillset is becoming essential. Take advantage of this massive shift and differentiate your capabilities in the sports industry with an Online MS in Sports Analytics and Management from American University.
In this 24-month, 36-credit program, you will gain the skills to:
- Examine the impact of social networking and messaging on the sports industry.
- Assess emerging trends in sports and the impacts of ever-changing technologies on sports and society.
- Make strategic and ethical decisions that improve relationships with sports agencies, clients, and the community.
- Build leadership and communication skills that can be used to establish intercultural and agency/client/stakeholder relationships.
- Examine and demonstrate the appropriate use of data evaluation and analysis tools.
- Comprehend and create strategies for improving the outreach of sports organizations.
- Develop needs assessments and business plans that engage target audiences and increase brand awareness.
This project-oriented master’s in sports management was designed to serve as a bridge across different sectors and industries and to provide numerous experiential learning options. Created by industry professionals, it was also developed in consultation with a council of sports management leaders to ensure that its curriculum is relevant and applicable to today’s workplace. In fact, the curriculum was carefully constructed to provide the field-specific knowledge and skillsets that graduates of current sports management programs are lacking. Consultants come from organizations such as the National Basketball Association, ESPN, U.S. Soccer Foundation, National Football League Players Association (NFLPA), Nike, Facebook, Under Armour, and the Sports and Entertainment Marketing Group at JP Morgan Chase & Co.
Online Graduate Certificate Available
Expand your skillset quickly with an Online Graduate Certificate in Sports Analytics and Management. In 6-8 months, gain critical knowledge through four courses focused on the strategic management of sports organizations, sports analytics and evaluation, and digital technology influencing the sports industry.
*Plunkett Research Limited (2014, November 11). Industry Statistics: Sports & Recreation Business Statistics Analysis. Retrieved from plunkettresearch.com/statistics/sports-industry.
*Forbes (2017, July 17). Robert Kraft Investment in Epsports Telling About Millennial Disaffection With Traditional Sports. Retrieved from https://www.forbes.com/sites/rogergroves/2017/07/17/robert-kraft-investment-in-esports-telling-about-millennial-disaffection-with-traditional-sports/#3439d53e347f
Define your Future in Sports Analytics and Management
To learn more about American University’s online MS in Sports Analytics and Management, request more information or contact an admissions advisor at 855-725-7614.