Online Programs

MS in Sports Analytics and Management: Career Outlook

Join the Next Generation of Sports Management

American University’s MS in Sports Analytics and Management from the School of Professional and Extended Studies (SPExS) prepares graduates for management roles across the sports industry, which grew a rapid 12.6 percent from 2010 to 2014, more than double the growth rate of other industries overall.1 In the U.S., the sports industry is a $500 billion enterprise that continues to experience steady growth.2  Your degree will prepare you for sports employment opportunities with entities such as:

  • Sports leagues and teams
  • Athletes and athlete representation
  • Sports governance agencies
  • Non-governmental sports organizations
  • Private agencies and firms that are key stakeholders in the sports market
  • Sporting goods companies

The ability to understand and evaluate the enormous amount of programs and projects will set graduates of this program apart from individuals with a background in traditional sports management. You will be equipped with a broad range of professional knowledge and skills as well as industry expertise that will allow you to pursue professional opportunities in rapidly growing, new and emerging areas such as:

  • Social media
  • Interactive spectatorship
  • Mobile technology
  • Fantasy sports
  • E-sports gaming
  • Performance data analytics
  • Virtual reality

Typical roles could include:

  • Director of Operations
  • Sports Information Manager
  • Business Development Manager
  • Advertising Sales Representative
  • Sponsorship Sales Representative
  • eSports Manager
  • Athletic Director

Get Where You Want to Go

Find out why AU is the smart choice for your future career.

Career Assistance

All students will have access to the SPExS Adult Career Coaching Center (ACCC). The ACCC provides support specifically targeted at an adult learner audience. Available services include:

  • Career guidance and academic advising
  • Resume review
  • Job search, application and interview techniques
  • Official Myers-Briggs Type Indicator (MBTI) tool assessment and interpretation
  • Professional workshops and networking events

1 DCR Trendline, (2014, October 1)

2 Plunkett Research, Ltd. (2014, November 11). Industry Statistics: Sports & Recreation Business Statistics Analysis. Retrieved from

To learn more about American University’s online MS in Sports Analytics and Management program, call 855.725.7614 to speak with an admissions representative or request more information.