Asma Ali

Adjunct Instuctor

Asma Ali Ph.D. is a program evaluation, outcomes, and applied social science researcher who brings over a decade of experience to her teaching and projects. As Founder and Principal Consultant at AA & Associates, a Chicago-based consulting firm, Ali's work focuses on the intersection of design, evaluation, and assessment development. Specializing in the engagement of non-technical audiences in the research process. She uses design principles to engage healthcare, education, nonprofit, and community development professionals in the evaluation and assessment process. She is a popular speaker at regional and national association meetings for non-technical audiences and has blogged for the American Evaluation Association on design, survey development, and assessment topics.


  • Doctor of Urban Planning and Policy, University of Illinois at Chicago
  • MA in Sociology, Loyola University
  • BA in Sociology and Anthropology, Trinity University
  • She will teach IDLA 620: Assessment & Evaluation

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