While the specific day-to-day tasks of a public relations director vary, essential duties, communication roles and leadership abilities are required to succeed in this exciting, fast-paced position.
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Infographic Timeline Text:
- 6:45 am: Read daily news & industry blog posts
- 7:30 am: Respond to overnight emails (Europe, Asia & Australia); Process client activities that happened overnight
- 8:20 am: Connect with account team while commuting and identify goals for the day; Call overseas clients before the end of their business day
- 9:00 am: Meet with account teams to determine what content will be activated today; Identify issues on news cycle; Monitor traditional and social media channels for client discussion
- 11:00 am: Strategy call with client and marketing team about press releases, events, timelines, and budget to support a new product launch; Listening, taking notes, providing recommendations and managing client expectations
- 11:45 am: Assign team members to coordinate venue, staffing and schedule availability for a client’s PR event; Direct and assign copy-writing for event invitation and associated press release; Ensure morning time sensitive tasks completed
- 1:00 pm: Lunch break; Great opportunity to return phone calls, reach out to reporters, or have lunch meetings with clients or media
- 2:20 pm: Focus on scheduling major events, client interviews, press releases, and publication content pieces; Prepare for and make travel preparations for any major client meetings, potential client pitches or industry events
- 3:30 pm: Client strategy development: budgets, organizational goals, campaign objectives, and market research plans
- 4:15 pm: Review email; Complete outstanding daily tasks, final calls to journalists, send off proofed articles, or following up on coverage of events
- 5:30 pm: If there are evening client activities, they might include award ceremonies, film premiers, or mingling with political leaders; If there aren’t client activities or deadlines, head home for the day; Continue to monitor email and the news cycle
American University’s online MA in Strategic Communication teaches the skills necessary to handle a rapidly changing environment with a solid foundation in creating compelling messages and a clear understanding of tools and platforms available for today’s media. To understand how an advanced degree can develop your communication career, download our free guide.
Learn more about the online Master of Arts in Strategic Communication. Call 855-725-7614 to speak to one of our admissions representatives or request more information.