Online Master's in Strategic Communication Resources

Networking Matters: Understanding the Importance of Crisis Communication

The School of Communication at American University has hosted its first meet-and-greet event for participants in the online Master of Arts in Strategic Communication program. The event, on April 9...

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MA Students in Online Program Receive 2016 AU Public Communication Awards

Online Master of Arts in Strategic Communication student Justin Smith took home two awards in American University’s 2016 Public Communication Awards, which honors outstanding achievement by...

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10 Communication Associations to Build Your Professional Network

The United States Bureau of Labor Statistics reports employment in the communication field is projected to grow 4% from 2014 to 2024, resulting in a boom of 27,400 new jobs. If you're pursuing an...

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3 Blogs for Communication Professionals Working in Public Relations

In the world of public relations (PR), information is king. With that in mind, PR professionals are expected to stay up to date on social media trends, monitor media outlets, and know everything...

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Strategic Communication Skills Necessary for PR Managers

Working in the public relations (PR) field requires a media messaging strategy that is in line with an organization’s overarching communications and marketing strategy. In the industry this is...

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5 Ways Technology Has Changed the Communication Field

Technology is now the most important communication tool for organizations. Technology has transformed how organizations conduct public relations and marketing, including how they interact with the...

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Skills Needed for Strategic Communication Professionals

For a strategic communication professional, communication skills go far beyond the basics, and into the ability to do analysis of organization communication, demographic analysis, understand...

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LinkedIn Names American University Among Top Universities For Media Professionals

The business networking site LinkedIn has ranked American University fourth on its list of the best graduate universities in the nation for media professionals. The ranking shows that American is...

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Three Tips for Managing Innovation in the Field of Strategic Communication

‘Innovation’ is everywhere. At least the buzzword is. But what is innovation?

When most of us think about innovation we think of Silicone Valley companies like Apple or Facebook. But...

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Top 5 Strategic Communication Trends for 2015

If I had a crystal ball to predict the top five strategic communication trends of 2015, here is what I envision: Integrated Campaigns Will Be the Norm As the lines between paid, earned, owned and...

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