Online Master's in Strategic Communication Resources

American University’s Kumar Is a Power Player Says PR Week

American University (AU) professor Pallavi Kumar was just named to the PRWeek Global Power Book 2017, which it calls a listing of the world's most influential PR professionals. Kumar, who directs...

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Life Plans vs. Communication Plans

I’m a planner. From the time I entered high school and started thinking about my future, I’ve always had a one, five and 10-year plan. To date, not a single one has come to fruition. They say the...

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Why a Master’s Degree in “Strategic Communication?”

Potential students often ask how a master’s degree in strategic communication differs from a degree in more traditional disciplines like public relations or advertising. Strategic communication is...

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5 Guiding Principles for a Career as a Professional Communicator

As I reflected on what to share in this blog post that would be most helpful to those reading I was drawn to the phrase ‘Communicator of the Year.’ I confess to being a student of industry awards...

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What Can I Do With a Master's in Communication From American University?

If you are considering getting an online master’s in communication, and wondering how this degree may affect your future career in the communications industry, you may be interested in learning...

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Top 5 Public Relations Trends for 2016

Pallavi Damani Kumar, Assistant Professor for American University’s School of Communication online Master’s in Strategic Communication program, recently was invited to speak at the Museum of...

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Communications Theory Course Overview Video

American University’s online Master’s in Strategic Communication Program Director Paula Weissman shares a preview of the program’s Communication Theory course (COMM 735). She discusses the...

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International Communications Course Overview Video

American University’s online Master’s in Strategic Communication Associate Professor Dr. Rhonda Zahana shares a preview of the program's International Communications course (COMM 539).

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Free Download: How an Advanced Degree Can Develop Your Communication Career

Today, rapid transformation is the norm rather than the exception. As enterprises change to meet evolving global economic and cultural demands, communication professionals are essential strategic...

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5 Tools and Apps Communications Professionals Use for Social Media Marketing

Social media is one of the most widely used methods of communication by communications professionals. People with a master’s in communication learn how to craft strategic messages using various...

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