American University’s Kumar Is a Power Player Says PR Week
American University (AU) professor Pallavi Kumar was just named to the PRWeek Global Power Book 2017, which it calls a listing of the world's most influential PR professionals. Kumar, who directs...
Full StoryLife Plans vs. Communication Plans
I’m a planner. From the time I entered high school and started thinking about my future, I’ve always had a one, five and 10-year plan. To date, not a single one has come to fruition. They say the...
Full StoryWhy a Master’s Degree in “Strategic Communication?”
Potential students often ask how a master’s degree in strategic communication differs from a degree in more traditional disciplines like public relations or advertising. Strategic communication is...
Full Story5 Guiding Principles for a Career as a Professional Communicator
As I reflected on what to share in this blog post that would be most helpful to those reading I was drawn to the phrase ‘Communicator of the Year.’ I confess to being a student of industry awards...
Full StoryWhat Can I Do With a Master's in Communication From American University?
If you are considering getting an online master’s in communication, and wondering how this degree may affect your future career in the communications industry, you may be interested in learning...
Full StoryTop 5 Public Relations Trends for 2016
Pallavi Damani Kumar, Assistant Professor for American University’s School of Communication online Master’s in Strategic Communication program, recently was invited to speak at the Museum of...
Full StoryCommunications Theory Course Overview Video
American University’s online Master’s in Strategic Communication Program Director Paula Weissman shares a preview of the program’s Communication Theory course (COMM 735). She discusses the...
Full StoryInternational Communications Course Overview Video
American University’s online Master’s in Strategic Communication Associate Professor Dr. Rhonda Zaharna shares a preview of the program's International Communications course (COMM 649).
Full StoryFree Download: How an Advanced Degree Can Develop Your Communication Career
Today, rapid transformation is the norm rather than the exception. As enterprises change to meet evolving global economic and cultural demands, communication professionals are essential strategic...
Full Story5 Tools and Apps Communications Professionals Use for Social Media Marketing
Social media is one of the most widely used methods of communication by communications professionals. People with a master’s in communication learn how to craft strategic messages using various...
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