Master's Degree in Strategic Communication

Master's Degree in Strategic Communication

 

Learn How to Captivate a Digitally Connected Audience

Communicators who can capture an audience's attention with strategic planning and compelling messages have a powerful advantage in the market. American University's (AU) online Master of Arts in Strategic Communication prepares you to pivot your messaging and market strategies amid rapidly changing environments and trends. With foundational knowledge in strategy and the platforms available to today's media, you'll optimize messaging for every circumstance.

STUDY IN AN ONLINE PROGRAM THAT SUPPORTS YOUR GOALS

Based in the nation's political media capital, American University brings this dynamic learning opportunity to you—wherever you live—in a format that works with your schedule. It teaches you the specific skills and strategies you need to stand out in a noisy marketplace.

Graduates understand the importance of effective communication within the public and global forum and leave the online master's program with working knowledge of the intersection between traditional communication and PR and political science, public service, and advocacy.

Ralph Brogden

RALPH BROGDEN, MA IN STRATEGIC COMMUNICATION, '19

“I 100% recommend American's MASC program."

I 100% recommend American's MASC program. The quality of the professors and students is exceptional. If you apply yourself wholeheartedly you will be rigorously challenged and you will grow personally as well as professionally in this program. I was sad to see it end, which is one reason why I'm pursuing a PhD!

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BUILD YOUR EXPERTISE IN OUR TOP-RATED MASTER'S PROGRAM

Washington, D.C., is home to some of the world's most noteworthy communicators. When you study in this proven program, you gain access to this world to become a strong communications professional. American University and the Master's in Strategic Communication, offered through the School of Communication*, is:

You'll learn to:

  • Create and manage dynamic communication campaigns
  • Develop effective communication plans using qualitative and quantitative research
  • Think analytically about communication problems and develop creative solutions
  • Write clearly and strategically across media channels, including social and digital
  • Understand how channels differ and how to use each one effectively
  • Use digital strategy and technology tools adeptly in integrated communication campaigns
  • Focus on tactics to engage and mobilize audiences to achieve positive social change with an optional Advocacy and Social Impact concentration

The Perfect Balance of Strategic, Analytical, and Creative Knowledge

When you choose an online Master’s in Strategic Communication from American University, you choose a program that has been developed for the way we communicate today. This program will provide a balance of theoretical insight and practical application to help you shape initiatives and bring your ideas to life. Each course weaves in strategic, analytic, and creative knowledge to connect with target audiences and align communication with the goals of your client or organization.

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Career opportunities in PR and Strategic Communication are projected to continue growing as companies, public entities, and nonprofits find they need experts to help them navigate complex new avenues of digital, public, and advocacy communication. Masters graduates of American University’s School of Communication are prepared to enter the workforce inside the Beltway and beyond as media relations managers, publicists, public relations consultants, social media outreach coordinators, and campaign managers. The online MA in Strategic Communication will empower you to take advantage of opportunities in all spheres — corporations, government, the nonprofit sector, and entrepreneurship.

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Faculty teaching in the online program will be drawn from the highly regarded on-campus faculty. Get to know our faculty and learn more about their expertise.

Meet Our Faculty

Rankings & Accreditation

ONE OF FIVE FINALISTS AND HONORABLE MENTION FOR OUTSTANDING PR EDUCATION PROGRAM IN 2019*

PRWeek (2019)

#3 Best School for Public Relations*

College Magazine

Among 384 Best Colleges

Princeton Review
Best Colleges (2019)

#6 College Gets High Marks

Princeton Review
Best Colleges (2019)

#44 Best Colleges for Veterans

U.S. News & World Report
Best Colleges (2019)

#64 Best Value Schools

U.S. News & World Report
Best Colleges (2019)

*School of Communication

CONCENTRATIONS IN SOCIAL CHANGE AND DIGITAL COMMUNICATION STRATEGIES AND ANALYTICS

Beyond AU's unique positioning, MA in Strategic Communication students can further tailor their education with a comprehensive concentration. Graduate ready to enter the worlds of corporate, nonprofit and government PR, political communication, international strategic communication, public diplomacy, and social change communication.

Advocacy and Social Impact concentration

Explore techniques designed specifically to engage and mobilize audiences for social change and justice. You'll delve into courses that focus on social marketing to achieve behavior change, grassroots and digital advocacy, political communication, and ethics. Learn more about Social and Advocacy Impact concentration.

Digital Communication Strategies and Analytics concentration

Employers today are looking for communication professionals who know how to use digital strategy and analytics as part of integrated communication campaigns. In this concentration, you'll learn to capitalize on the full range of paid, earned, shared, and owned media channels. Learn more about Digital Communication Strategies and Analytics concentration. Learn more about Digital Communication Strategies and Analytics concentration.

DEVELOP KEY COMMUNICATION SKILLS IN AN ENGAGING FORMAT

You will connect with domestic and international peers through group work, role-playing, and dynamic online discussions. It is a format tailor-made for your lifestyle, with coursework that maintains a strong academic and professional foundation.

You'll learn to:

  • Create and manage dynamic communication campaigns
  • Develop effective communication plans using qualitative and quantitative research
  • Think analytically about communication problems and develop creative solutions
  • Write clearly and strategically across media channels, including social and digital
  • Understand how channels differ and how to use each one effectively
  • Use digital strategy and technology tools adeptly in integrated communication campaigns
  • Focus on tactics to engage and mobilize audiences to achieve positive social change with an optional Advocacy and Social Impact concentration
  • Hone in on successful digital communication strategies and sit for certifications in social media monitoring and digital analytics platforms with an optional Digital Communication Strategies and Analytics concentration

JOIN A NETWORK OF TOP PROFESSIONALS AND EDUCATORS

Our faculty have worked with major PR firms, government agencies, and global corporations and bring that experience into the classroom to provide you with the knowledge and skills needed to reach your career goals.

Adjunct faculty, guest lecturers, and alumni include top speechwriters, press secretaries, media strategists, Hollywood agents, public diplomacy experts, and advertising and PR executives. Learn more about the faculty in our Master's in Strategic Communication program.

MASTER THE MANY STRATEGIES OF MEDIA AND MESSAGING FOR SUCCESS

The real-world skills and concepts taught in this program will open doors throughout the PR and media industry. Employers look for a mindset that's both creative and strategic, and that's the kind of thinking we cultivate.

Graduates build a set of valuable career skills, including:

  • Knowledge of how to design a communication plan and pitch a plan to a client
  • Research skills necessary to identify a target audience or evaluate results from a PR campaign
  • A portfolio of both written and digital media samples to show employers
  • Working knowledge of the latest social media strategy and digital communication techniques

95% of American University's MA in Strategic Communication graduates are working in the field, in graduate school, or both within six months.

THE DEGREE THAT DELIVERS CAREER SUCCESS

With an online Master's in Strategic Communication, you will be qualified for a career in strategic communication or a job that needs strong writers and critical thinkers in an industry of your choice. Students learn the latest industry trends and develop the type of critical thinking that distinguishes them in the job market.

Graduating students with a master's degree from American University's School of Communication are highly employable. More than 95 percent report being employed after six months at companies as diverse as:

  • Discovery Communication
  • NPR
  • Fox News
  • Edelman
  • Ogilvy
  • Microsoft
  • Reuters
  • U.S. Department of State

FINANCIAL SUPPORT IS AVAILABLE

American University is pleased to offer select students an Online Merit Scholarship of up to $10,000. Admitted students will be eligible for scholarship consideration based on academic credentials, professional experience, and exceptional leadership skills. Applications for summer must be submitted by March 11, 2019, for priority consideration. Request information to learn more.

Find out More Now

Take the first step to advance your career. Call us at 855-725-7614 to speak to an admissions representative or request more information here.

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