Online Programs

SAM 620: Digital Enterprises in Sports

Explore digital enterprises and how they are used by sports organizations to create and provide content to consumers and to supplement the business of sports. Students examine a variety of integrated and converging platforms, focus on current digital technologies and channels of distribution, gain hands-on experience with a wide range of new media tools, and develop a framework to critically engage with various technological and cultural products.

Throughout the course, students will create an online digital resources board as well as a portfolio website that will highlight their skills and accomplishments and position themselves on their desired career trajectory in the sports industry.

Sample topics in this course include:

  • An introduction to digital enterprises in sports
  • Digital broadcast enterprises
  • Engaging the digital consumer
  • Digital sports sponsorship activations
  • Digital technology, gameplay, virtual reality, and eSports
  • Risk management

Sample assignment and projects can include:

  • Portfolio website
  • Interactive digital resources board
  • A technology analysis
  • Debates

Course Outcomes

Upon completing this course, you should be able to:

  • Evaluate the economic impact of digital technology in the sports industry and identify potential new revenue streams.
  • Examine a variety of digital technologies from the perspective of various stakeholders (leagues, teams, athletes, sponsors, broadcasters and companies) and their potential to provide content.
  • Identify an organization’s digital needs and provide recommendations to increase consumer engagement.
  • Develop strategies to support the financial, social, and environmental sustainability of sports enterprises.
  • Appreciate how digital technology can create an entrepreneurial mindset.

Click here for the official course description from the American University Catalog.

Learn more today. Call us at 855-725-7614 to speak to an admissions adviser, or request more information here.