Online Programs

Online Master's in Strategic Communication Resources

Qualitative Methods in Monitoring and Evaluation: Concept Formation and Operationalization

Concept formation in qualitative research is a systematic process whereby the researcher sets definitions for important concepts that emerge during the research. These definitions help to provide... Read Full Article

Ways Analytics are Changing Mobile Technology for Sports

Mobile technology and streaming have become very popular amongst fans/consumers in today’s sport industry and since it’s becoming a huge trend,... Read Full Article

MS in Healthcare Management vs. MBA: Which Degree is Right for You?

If you find yourself struggling with this question, you can narrow your focus by asking yourself “What is my desired career path?” If you have chosen to work in the healthcare industry in some... Read Full Article

Life Plans vs. Communication Plans

I’m a planner. From the time I entered high school and started thinking about my future, I’ve always had a one, five and 10-year plan. To date, not a single one has come to fruition.

Why a Master’s Degree in “Strategic Communication?”

Potential students often ask how a master’s degree in strategic communication differs from a degree in more traditional disciplines like public relations or advertising.

5 Guiding Principles for a Career as a Professional Communicator

As I reflected on what to share in this blog post that would be most helpful to those reading I was drawn to the phrase ‘Communicator of the Year.’ I confess to being a student of industry awards... Read Full Article

What Can I Do With a Master's in Communication From American University?

If you are considering getting an online master’s in communication, and wondering how this degree may affect your future career in the communications industry, you may be interested in learning... Read Full Article

Top 5 Public Relations Trends for 2016

Pallavi Damani Kumar, Assistant Professor for American University’s School of Communication online Master’s in Strategic Communication program, recently was invited to speak at the... Read Full Article

Communications Theory Course Overview Video

American University’s online Master’s in Strategic Communication Program Director Paula Weissman shares a preview of the program’s Communication Theory course (COMM 735). She... Read Full Article

International Communications Course Overview Video

American University’s online Master’s in Strategic Communication Associate Professor Dr. Rhonda Zahana shares a preview of the program's International Communications course (COMM 539).