Strategic Communication: Online Courses
The Perfect Balance of Strategic, Analytical, and Creative Knowledge
When you choose an online Master’s in Strategic Communication from American University, you choose a program that’s been developed for the strategic way we communicate today.
This program will provide a balance of theoretical insight and practical application to help you shape initiatives and bring your ideas to life. Each course weaves in strategic, analytic, and creative knowledge to connect with target audiences and align communication with the goals of your client or organization.
Over the course of this master’s program, you will:
- create strategic communication campaigns
- develop a professional writing portfolio with traditional and digital media samples
- use quantitative and qualitative research to define content, purpose, and target audience
- tell compelling stories through creative messaging and understanding the key factors in persuasive communication
- learn to integrate social media strategies and tactics with traditional methods
- utilize metrics to conduct overall evaluation of strategic communication campaigns
- understand and explore international approaches to communication including public diplomacy and cross cultural communication
- examine crisis communication messaging and decision making
The online program consists of 10 courses (30 credits), each eight weeks long, culminating with a capstone course that allows you to incorporate everything you’ve learned. You’ll design a strategic communication plan for your public relations portfolio by developing and pitching a structurally sound plan to a real-world client. In the end, you’ll be able to pursue better careers in strategic communications.
Strategic Communication Courses
This foundational course teaches the six steps of building a public relations plan and prepares students to explore topics more deeply in subsequent courses.Link to Course Detail Page
Writing is the most vital skill in the field of public relations. In this course, you’ll develop strategic writing skills and explore the relationship between audience, message structure, and medium.Link to Course Detail Page
Research is central to strategic communication. This course is an introduction to quantitative and qualitative research methods in communication.Link to Course Detail Page
Social media is a dynamic communication tool that has significantly changed the public relations industry. You will learn to think strategically about which platforms are the best way to communicate to diverse target audiences and how to open authentic communication with your audience.Link to Course Detail Page
International strategic communication and public diplomacy is one of the fastest-growing areas in the public relations field. This course covers global communication implications, case studies, and PR practices around the world.Link to Course Detail Page
In this culminating skills component, you’ll put everything you’ve learned thus far into practice by working with a real-world client and designing a strategic communication plan.Link to Course Detail Page
This course provides practical and theoretical experience in strategically planning and managing the public relations process. Important topics covered are negotiating, budgeting, research and evaluation, and the implementation of management objectives.Link to Course Detail Page
In this course, you’ll gain subject-matter expertise by answering a communication issue that hasn’t been studied before. You will design, develop, and execute a research study around this communication issue.Link to Course Detail Page