Strengthen Your Voice for a Digitally Connected World
We live in a world where everyone is competing for attention. Storytellers who can captivate audiences and inspire them to take action have a powerful advantage. Based in the nation’s media capital, American University for decades has been teaching the skills and the strategic thinking you need to become that storyteller. Now, with our online Master’s of Arts in Strategic Communication, we are bringing this dynamic learning opportunity to you, wherever you live, in a format that works with your schedule.
American University’s Master’s in Strategic Communication has been ranked as one of the top five PR programs in the United States by PR Week for two consecutive years. It also is the longest-standing program of its kind in Washington, D.C.
Advance your career by combining the foundational theories of effective communication with the practical application to make an impact in a constantly changing media landscape. Learn via an engaging and interactive online learning platform.
Master the Art of Storytelling in Our Dynamic Online Classroom
American University’s online Master’s in Strategic Communications program helps you tell compelling stories, craft persuasive messages, and effectively target a myriad of audiences. You’ll learn to leverage the latest in digital and social tools to ensure that your messages have the greatest effect.
You’ll engage with domestic and international peers through group work, roundtable discussions, and focus groups. It’s a format tailor-made for today’s lifestyle, with easily digestible coursework that’s accessible any time and on any device.
Harness the Power of Media and Messaging
With an online Master’s in Strategic Communication, you will be qualified for a communication career that could include jobs in business communication, marketing communication, political communication, organizational communication, public relations communication, or any company that needs strong writers and critical thinkers. You will be equipped to handle a rapidly changing environment with a solid foundation in storytelling and a clear understanding of tools and platforms available for today’s media.
Washington, D.C., is home to some of the world’s most noteworthy communicators. When you study with us, you gain access to this world, enabling you to develop as a communications professional. The real-world skills and concepts taught in this program will open doors throughout the PR and media industry.
Upon completion you will have mastered the ability to:
- create dynamic communication campaigns
- develop strong communication plans using qualitative and quantitative research
- increase your ability to think creatively and analytically
- write clearly and strategically across media channels, including social and digital
- understand how channels differ and how to use each one effectively
- leverage the full power of technology in communications
- present your work confidently and persuasively
Learn from Top Professionals and Educators
Our faculty have worked with major PR firms, government agencies, and global corporations, bringing that experience into the classroom, providing you with knowledge and skills needed to reach your career goals.
Adjunct faculty, guest lecturers, and alumni include top speechwriters, press secretaries, media strategists, Hollywood agents, public diplomacy experts, and advertising and PR executives. To learn more about our respected faculty, click here.
Gain a Competitive Edge for Your Career
Graduating students with a master’s degree from American University’s School of Communication are highly employable. More than 96 percent report being employed after six months at companies as diverse as NPR, Fox News, Edelman, Microsoft, Reuters, and the U.S. Department of State.
Not only do our students learn the latest industry trends, they also develop the type of thinking that distinguishes them in the job market. Today’s employers are looking for a mindset that’s both creative and strategic, and that’s the kind of thinking we cultivate and encourage.
Take the first step to advance your career. Call us at 855-725-7614 to speak to an admissions representative, or request more information here.